PS: Havilah Launch Homegrown Jewellery Collection, Pretty Silver

The Port Elizabeth based Jewellery Manufacturer, Havilah Designer Jewellers, has a reputation for designing and handcrafting beautiful  bespoke custom made jewellery pieces in precious metals, set with precious and semi-precious gemstones.  Established in 1996, clients, both local and international, have trusted Havilah to create their unique and beautiful jewellery items, including engagement rings and wedding bands,  for the past twenty years.

Havilah have recently designed and brought to market a small, but growing, collection of high quality affordable sterling silver jewellery and have ,fittingly, named this collection Pretty Silver.

The collection, which launched this October  online and on Social Media platforms, so far consists of twenty nine pieces, namely necklaces and pendants, earrings and a ring. Havilah intend to continue adding to this collection, keeping it fresh and exciting and look to increasing the range to at least sixty items by the start of December.

The designs that feature thus far in the range are the product of a united and team orientated attitude towards the collection. Every member of staff in the workshop has contributed in the way of designs, ideas, input and final product, resulting in a very diverse offering  of finished pieces. 

Every piece of jewellery has a meaning and comes beautifully packaged with its unique symbolism on the reverse side of the package, making Pretty Silver perfect for thoughtfully chosen gifts as well as tokens of encouragement. All pendants come with a sterling silver chain so nothing additional is needed and rings will all be one size fits all - size adjustable.

The weakening of the Rand to the U.S. Dollar is ultimately what inspired Carol and Charlie Jackson, owners of Havilah, to create and bring to market a collection of affordable silver jewellery. The fact that Pretty Silver is locally manufactured means that it is not affected by the constantly climbing exchange rate, nor is it subject to customs and excise duties, which ultimately hike the prices of the international imported jewellery brands.  Apart from the affordability of a local jewellery brand in contrast to the larger international brands,  there is definitely a growing trend amongst consumers to support local designers and manufacturers and homegrown talents.

Havilah Designer Jewellers  has their shop, workshop and design studio situated in the upmarket suburb of Walmer in Port Elizabeth. The Pretty Silver collection is currently available from Havilah's shop, as well as from their online store, and will soon be available from selected stockists in Port Elizabeth and around South Africa.

There has already been a great interest in the collection from existing customers as well as new customers. 'The intention is definitely there to grow this collection both locally and internationally.' says Carol Jackson.


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